Chapter 1
Discount
A targeted price cut for a fixed number of months. The classic. Still the champion.
§01
Vol. I · The retention manifesto · Est. 2025
Stop the cancel. Start the conversation.
Every canceled subscription is a letter left unopened. Stayflow intercepts the click, asks a better question, and makes an editorial case for staying — with discounts, pauses, plan switches, and a human touch. Operators who ship a Stayflow see their churn drop by a median of 18% in the first month.
No free tier · No gimmicksShips in 10 minutesWorks with Stripe, Chargebee, Paddle
WAIT
READ
THIS
READ
THIS
Live previewacme.app/billing
Before you go…
We’d love to keep you. A few quick questions first.
Why are you leaving?
- Too expensive→
- Not using it enough→
- Missing a feature→
Figure 1 — the moment a cancel becomes a save.
Section I · Editorial
The manifesto.
“Churn is not a number. It is a silence where a subscriber used to be.”
— from the editor’s desk
The cancel button is the quietest page in your product. It is where the product team stops designing, the growth team stops optimizing, and the subscriber stops talking. It is almost always a form with three words on it and a red button at the bottom. This is, we believe, a tragedy of craft.
Every cancellation is a letter. The subscriber is writing — briefly, anonymously, honestly — about the state of your product, your pricing, and your relationship with them. When you accept that cancellation without a conversation, you are filing the letter unread.
Stayflow was built to read the letter. We hand subscribers a short, dignified questionnaire. We match their answer to an offer that makes sense. We do it in a modal that looks like it was typeset for your brand — because it was.
The result is a save flow that reads like a feature. Operators report churn drops of 12 to 24 percent in the first month. Some report higher. We are selective about who we repeat.
This is not a growth hack. It is a retention manifesto, printed on newsprint, served over a CDN. Thank you for reading.
¹ Data from 412 active Stayflow operators, Q1 2025.
Interactive · Try it yourself
Pretend to cancel.
A working save-flow. No account required. Click through the way a real subscriber would — you’ll see exactly what Stayflow does on the other side of the stop sign.
Acme Inc. · Billing
Before you go…
We’d love to keep you. Tell us what brought you here — we promise to listen.
By the numbers
Aggregate data across 412 Stayflow operators
18%
Median churn drop
first 30 days
$4,200
Avg. MRR saved / mo
per active flow
3×
Return on investment
in month one
Section II
How it works
Three acts. Ten minutes to ship. One very persuasive stop sign.
- 01
Design the editorial
Write the headline. Pick a reason list. Add up to three offers — a discount, a pause, a plan switch. Your save flow reads like a feature, not a form.
- 02
Wire the stop sign
Drop a script tag before your cancel button. Pass a subscription id and an MRR. Stayflow handles the rest: reasons, offers, Stripe actions, webhooks.
- 03
Read the dispatches
Analytics tell the story: who left, who stayed, which offer moved which reason. Every session is a footnote in the retention record.
install.html
<script src="https://cdn.stayflow.io/v1.js"></script>
<script>
window.StayflowConfig = {
apiKey: "sk_live_********",
customer: {
email: user.email,
stripeSubscriptionId: sub.id,
mrr: 79
}
};
Stayflow.show();
</script>Section III · The offer library
Six ways to say “stay.”
Chapter 2
Pause
Let them breathe. A one-click pause for 30, 60, or 90 days beats a hard cancel every time.
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Chapter 3
Plan switch
Move a heavy plan subscriber to a lighter one. Smaller revenue beats zero revenue.
§03
Chapter 4
Extended access
Grant additional complimentary days on the current plan. Buys you time to win them back.
§04
Chapter 5
Talk to a human
Route high-value subscribers to a real person. Your CS team closes more saves than any form.
§05
Chapter 6
Custom link
Redirect to a case study, a roadmap, a Loom. Any URL. Any story you want to tell.
§06
Section IV · Features
The press kit.
Ship in 10 minutes
A script tag, a webhook, and you’re live. No SDK gymnastics.
Brand-true design
Every modal inherits your logo, your color, your tone. Stayflow disappears.
Analytics that talk
See which reason maps to which accepted offer. Rewrite the playbook weekly.
Webhooks on every event
Plug into HubSpot, Slack, Mixpanel. Your data warehouse gets first dibs.
Stripe-native actions
Apply discounts, pauses, and plan changes without leaving the cancel screen.
A/B test everything
Copy, offers, order. Stayflow rotates variants and hands you the winner.
Section V · The ledger
Count what you’re losing.
Drag the dials. Assume the industry-average 22% save rate. The number on the right is the MRR you could be bringing back next month.
120
$49
Estimated MRR recovered
$1,294
= $15,528 per year in recovered revenue.
Section VI · Letters from the readers
Operators who stopped the churn.
Stayflow turned our cancel page into a growth channel. We shipped on a Monday and recovered $12,000 in MRR by Friday. Our board asked who the new hire was.
Marcus Allred
Head of Growth, Foldline
$12k saved first week
No. 1
The pause offer alone pays for the platform. 34% of our would-be cancels now take a 60-day pause and come back active. It reads like magic, it behaves like math.
Priya Narayan
COO, Stackhouse HR
34% pause take-rate
No. 2
We tried a homemade cancel flow for a year. Churn moved 2 points. We swapped in Stayflow in one afternoon and churn dropped 6 points the next month. I’m never going back.
Jordan Weiss
Founder, Panelrun
6 pt churn drop
No. 3
Section VII · The rate card
Two plans. No free lunch.
Stayflow is priced for operators who already know churn is expensive. Pick the issue that fits your circulation.
Growth
For the first 1,000 cancels$100/ month
- Up to 1,500 save sessions / month
- 3 active save flows
- All 6 offer types
- Stripe-native actions
- Webhooks on every event
- Basic analytics dashboard
- Email support
Editor’s pick
Scale
For the teams running the ledger$300/ month
- Unlimited save sessions
- Unlimited save flows
- A/B testing on everything
- Offer targeting by reason & MRR
- Full analytics with CSV export
- Custom domain & branded modal
- Slack + priority support
- Dedicated onboarding
Section VIII · The Q&A
Questions from the copydesk.
About ten minutes for most teams. Add a script tag, pass a subscription id, and point your cancel button at window.Stayflow.show(). The rest is editorial work.